Coding your products with the UN/SPSC makes it infinitely easier for customers to find you in electronic catalog warehouses and Intranets because, in essence, it "casts your net" wider.

It lets you send "e-catalogs" to customers, distributors and channel partners, and register with search engines, third-party electronic marketplaces, product directories and electronic trade magazines.

In addition, with the UN/SPSC, you'll have just one coding scheme to satisfy all customers, which in turn helps eliminate costs associated with maintaining multiple customer coding systems.

Considering that a typical on-line search yields millions of results (since nomenclature varies and definitions can be so broad), the UN/SPSC is the tool you need to help potential customers find you more quickly.